Fill Classrooms, Build Your University's Brand
Full-service digital marketing and student recruitment — built specifically for new and growing postsecondary institutions by the team that's launched 115+ of them.
Launched
Revenue
Specialists
New Universities Can't Market Like Established Ones
Most startup institutions struggle with student recruitment because they lack brand recognition, alumni networks, and enrollment infrastructure. Generic marketing agencies don't understand the regulatory landscape of higher education.
No Brand Recognition
Prospective students have never heard of your institution. You're competing against established universities with decades of name recognition and billion-dollar endowments.
Compliance-Sensitive Advertising
Higher education marketing is regulated. Misrepresenting outcomes, using unapproved claims, or targeting protected populations incorrectly can trigger regulatory action.
Limited Enrollment Infrastructure
You need landing pages, CRM integrations, admissions funnels, and follow-up sequences — built from scratch, on a startup budget.
Wrong-Fit Agencies
Generic digital agencies don't understand SEVP compliance, state authorization constraints, or accreditation-specific messaging requirements.
Digital Marketing Services Built for Higher Education
Every service is designed for the unique requirements of postsecondary institutions — from regulatory-compliant ad copy to enrollment-optimized landing pages.
Market Analysis & Persona Development
We research your competitive landscape, identify your ideal student profiles, and build data-driven personas that drive every marketing decision — from ad targeting to content tone.
Search Engine Optimization
We build your organic search presence from day one — keyword strategy, on-page optimization, technical SEO, and content planning that positions your institution for the queries prospective students actually search.
Pay-Per-Click & Paid Social
Google Ads, Meta Ads, LinkedIn campaigns — all built with regulatory-compliant copy and conversion-optimized landing pages. We manage budget, bidding, and A/B testing to maximize every dollar spent on enrollment.
Social Media Strategy
We build your institution's social presence on platforms prospective students use — content calendars, community management, and engagement strategies that build trust before the enrollment conversation starts.
Content Marketing & Blogging
Thought leadership articles, student success stories, program spotlights, and SEO-driven blog content that establishes your institution as a credible authority in your program area.
Email Marketing & Enrollment Nurture
Automated drip campaigns that guide prospective students from inquiry to application — personalized sequences triggered by behavior, program interest, and enrollment stage.
Link Building & Authority
Earn high-quality backlinks from education directories, industry publications, and academic partnerships that boost your domain authority and organic visibility.
Landing Pages & Conversion Optimization
High-converting enrollment landing pages designed for paid traffic — A/B tested, mobile-optimized, and built with the regulatory compliance guardrails new institutions require.
From Launch to Enrollment in Four Steps
We integrate directly with your licensure and accreditation timeline — marketing starts before your doors open, not after.
Audit & Strategy
We assess your institution's competitive position, student market, and regulatory constraints to build a marketing plan that fits your launch timeline and budget.
Build Infrastructure
Landing pages, CRM setup, email sequences, ad accounts, tracking pixels — everything configured before the first campaign goes live.
Launch Campaigns
Paid ads, organic content, social media, and email marketing go live simultaneously. We monitor performance daily and optimize weekly.
Scale & Optimize
As enrollment grows, we scale what works and cut what doesn't. Monthly reporting with enrollment metrics, cost per lead, and ROI analysis.
Ready to Build Your Student Pipeline?
Our marketing specialists understand higher education regulations, enrollment cycles, and what it takes to build a brand from zero.
We Don't Just Know Marketing — We Know Higher Education
Generic agencies market products. We market institutions — and we understand the regulatory, accreditation, and compliance frameworks that govern every word of your advertising.
Regulatory-Compliant Advertising
Every ad, landing page, and email is built within the compliance framework required by your state authorization and accreditor. No misleading claims, no regulatory risk.
Integrated With Your Launch Timeline
We sync marketing milestones with your state licensure and accreditation schedule. Pre-enrollment marketing begins during the approval process — not months after.
Higher Education Specialists, Not Generalists
Our team has worked with 115+ postsecondary institutions across all 50 states. We understand enrollment cycles, student decision-making, and what actually converts in this space.
Data-Driven, Results-Reported
Monthly reporting with enrollment attribution, cost per enrolled student, and campaign ROI. No vanity metrics — only numbers tied directly to your enrollment goals.
Digital Marketing for Universities
When should a new university start marketing?
Ideally, 3–6 months before your state license is approved. Pre-enrollment marketing builds awareness and captures leads so you have a pipeline of prospective students ready when your doors open. We align your marketing launch with your licensure timeline.
Do you handle both domestic and international student recruitment?
Yes. We build separate campaigns for domestic students and international students, with different messaging, targeting, and compliance considerations. For institutions with SEVP certification, we ensure all marketing materials comply with international student recruitment regulations.
How is marketing for a new university different from an established one?
Established universities have brand recognition, alumni referrals, and decades of SEO authority. New institutions start from zero on all three. Our approach builds brand credibility, search visibility, and enrollment infrastructure simultaneously — something generic marketing agencies aren't equipped to do.
What does a typical marketing engagement cost?
Marketing engagements vary based on your institution's size, programs offered, target markets, and launch timeline. We'll assess your specific situation during a strategy call and provide a tailored proposal with clear deliverables and expected outcomes.
Can you work with our existing marketing team or agency?
Absolutely. We can serve as your primary marketing partner, supplement an existing team, or provide specialized higher education marketing consulting alongside a general agency. We adapt to whatever structure works best for your institution.
How do you measure marketing success for a new institution?
We track enrollment-specific KPIs: inquiries generated, applications started, applications completed, enrolled students, cost per enrolled student, and marketing-attributed revenue. Monthly reporting ties every marketing dollar to enrollment outcomes.
Let's Build Your Enrollment Pipeline
Whether you're pre-launch or scaling enrollment, our team builds marketing systems designed specifically for postsecondary institutions.